The Blinc Mascara is applied just like traditional mascara, but unlike others, the Blinc Mascaras' unique formulation is not an oil-based paint.  Rather than painting the lashes, Blinc Mascara forms tiny, water-resistant “tubes” around the lash as it sets.

Since it is not a paint-based mascara, Blinc Mascara will not run, smear or smudge even when it is exposed to sweat, tears or rain.

The Blinc Mascara is simple to remove. All that is needed to remove Blinc Mascara is warm water and gentle fingertip pressure and the “tubes” actually slide off of the lashes without leaving any dark circles or residues behind. No eye makeup remover or soap is needed to remove Blinc Mascara!

Blinc Mascara is available in the following colours:
Black, Dark Brown, Medium Brown, Dark Blue, Dark Green and Dark Purple.
Choose your favourite Blinc Mascara.
    
Using Blinc Mascara is easy!
1.  Use Blinc Mascara on clean dry lashes
2.  Within 2 minutes, apply one or more coats of Blinc Mascara
3.  Keep applying Blinc Mascara in coats until the desired lash volume, length and separation is achieved before the Blinc Mascara sets

Removing Blinc Mascara is just as easy!
Neither water alone nor pressure will remove Blinc Mascara.  Only the combination of lots of warm water and gentle pressure from a cotton pad, a face cloth or even your finger tips will slide the tiny Blinc Mascara tubes effortlessly off your lashes.  You do not need a make up remover to remove the Blinc Mascara.

Blinc Mascara Testimonials

Reviewer: Jamie S Weiss, Television & Film Make-up Artist     
“I've been a professional make-up artist for over seventeen years and am always looking for new products that make my actors look their best. I was introduced recently to the benefits of blinc . The application, look and longevity cannot be duplicated by any other mascara I've found. Thanks!”

Reviewer: GJE     
“I work in a 911 center, night shift. I had quit wearing eye makeup to work. You know, raccoon eyes. I wore this stuff last night, all night, without a fleck or a smudge. I am just tickled that the mascara works exactly as stated and am quite positive that blinc will be the ONLY brand of mascara I will ever buy again. I can't wait to try the eyeliner. (And the metal tube containers are just too cool!) FYI, I read about blinc liner and mascara in the March 2005 Prevention and saved the article, although (chuckle) I didn't really believe it would work.”

Reviewer: L James     
“I love the Black blinc mascara's brilliant glossy finish! It gives me somewhat of a "wet look" that I really like.”

Reviewer: Lorraine C     
“I am one who rubs my eyes subconsciously and, thus, smear my mascara. Many mascaras claim not to smear, but FINALLY, I have found a mascara that lives up to that quote and does not smear! Thank you, thank you, thank you!”

Reviewer: Victoria DeShane     
“I am 56 years old and have spent the past 40 years searching for the perfect mascara. I have finally found it. I have always worn glasses that magnify my eyes; any lump, clump, or flake is highly visible. My lashes, although thick, are blonde so I need some color. Your blinc brown mascara is perfect for me. It provides the right amount of color for a natural look and no clumps. I have recommended blinc to all of my friends. I can't wait to try your eyeliner.”

Other products from Blinc:
Blinc Eyeliner
Blinc Lash Primer
Try Blinc Mascara order a sample size

FREQUENTLY ASKED QUESTIONS

I don’t understand how Blinc Mascara is water resistant, yet it only comes off with the use of water?
Neither water nor friction alone is enough to remove Blinc Mascara. It is only when the two are combined that the Blinc Mascara can be removed. By simply washing your face and applying gentle pressure to the lashes, the tubes that were formed by Blinc Mascara will easily slide off. Water loosens the Blinc Mascara's adhesion to the lashes, but it still takes the gentle pressure to remove the tubes of Blinc Mascara. As an example of how much pressure is required, taking a shower should provide enough for Blinc Mascara to slide off your lashes.

Can I use my regular make-up remover to take off Blinc Mascara?
The only thing that will effectively remove Blinc Mascara is water and pressure. Using cleansing milks or eye make-up removers on Blinc Mascara may or may not work. Furthermore, they do not help the health of your eyes, so why use them? The purpose of creating Blinc Mascara was to avoid harmful makeup removers, as well as rubbing the part of the face most susceptible to wrinkling.

Will I damage or pull out my lashes when I am removing Blinc Mascara?
No. Once the Blinc Mascara is saturated with water, the adhesiveness becomes neutralised and allows for the Blinc Mascara to slide off effortlessly, leaving no tint or residue behind. Blinc Mascara does not have the penetrative effects of oil-based paint-based mascaras, which allow for impurities to build up at the root of the lash. Furthermore, Blinc Mascara does not require the use of a harsh eye make-up remover, which can lead to eye irritation and redness.

Is Blinc Mascara safe for sensitive eyes, contact lens & eyeglass wearers?
Blinc Mascara appeals to many with sensitive eyes, contact lens and eyeglass wearers. Since Blinc Mascara is not an oil-based paint, it does not run, smear, flake or penetrate the skin like traditional oil-based paint mascaras. For this reason, the chances for eye irritation and/or infection are greatly reduced. A lot of irritations occur due to a mascara flaking into the eye, Blinc Mascara does not flake. In addition, due to Blinc Mascara's revolutionary removal method, harmful excessive rubbing and harsh eye makeup removers are no longer accomplices to eye irritation. And because Blinc Mascara does not smudge or smear, eyeglass wearers can be relieved to know that Blinc Mascara will not be painting their glasses.

Does Blinc Mascara add volume and length to the lashes?
Absolutely. Since Blinc Mascara forms a tube around each lash, it amplifies both the lash's volume and length for a radiant natural look. Many women also apply a few additional strokes of Blinc Mascara to the very tip of the lashes to add some extension. Have fun and experiment with different application methods when using Blinc Mascara!

Will Blinc Mascara bunch up my lashes?
No. However,  Blinc Mascara needs to be applied correctly. Simply use Blinc Mascara's lash brush and apply the Blinc Mascara with a series of at least five strokes to ensure that the lashes are well separated. Then let the Blinc Mascara set for two to three minutes without touching them.

Can I swim while I have Blinc Mascara on?
Many women do without a problem. However, please be aware that at such a high level of water saturation, the Blinc Mascara will slide off with the slightest touch or pressure. The good news is, if you lose a few "tubes", you lose them like you would lose a piece of jewelry - Blinc Mascara just comes off, without having to worry about a face full of mascara!

How long does one bottle of Blinc Mascara last?
That depends on the frequency of use, but it is recommended to replace your Blinc Mascara every three months. Take into consideration that Blinc Mascara does not flake off, so you no longer need to re-apply Blinc Mascara during the day, which means you will use less Blinc Mascara. This should translate to a tube of Blinc Mascara lasting longer than your current mascara. Other hygiene tips include: not sharing your Blinc Mascara with anyone, removing your Blinc Mascara every night prior to sleeping, and closing the Blinc Mascara bottle tightly after use.

What about Blinc Mascara's price?
Blinc Mascara is priced at a level commensurate with the most exclusive brand names in the industry. Keep in mind that Blinc Mascara has 16 attributes distinguishing it from the most expensive brand available today. Blinc Mascara is designed for women who objectively place performance ahead of image and marketing. When taking price into consideration, keep in mind that Blinc Mascara should last longer than your current mascara since there is no need for reapplication throughout the day of Blinc Mascara. Also, you will avoid the expense of a makeup removers and pads!

Where is Blinc Mascara manufactured?
Blinc Mascara is manufactured in Tokyo, Japan.

How long has Blinc Mascara been around?
Blinc Mascara has been marketed outside of the US for over 25 years. It was only in 1999 that blinc US officially introduced Blinc Mascara in the United States. In 2001, Supercover Professional Make-up also introduced Blinc Mascara into its range.

Is Blinc Mascara waterproof?
No. Blinc Mascara is better! Waterproof mascaras are so tenacious that they can often be difficult to remove, requiring considerable time and effort to apply a harsh makeup remover to the delicate skin around the eyes. Ophthalmologists agree that women should avoid wearing daily mascaras that require makeup removers. Blinc Mascara provides superior hold than most waterproof mascaras, yet Blinc Mascara only requires water and gentle pressure for the tiny water resistant tubes to slide off the lashes upon removal.

What if I cry while wearing Blinc Mascara?
Crying does not produce enough water to loosen Blinc Mascara's adhesion to your lashes. Even if you did happen to cry enough tears it would not be enough to remove Blinc Mascara's tubes, since they require the combination of water and slight pressure. With the combination of enough water and slight pressure, the tiny tubes of Blinc Mascara slide off leaving no residue or tint behind! You can easily wipe the tiny tubes of Blinc Mascara away, as you would a grain of sand on your face. You will not have to worry about having a face full of Blinc Mascara running, or those infamous "raccoon eyes" since this is not possible with Blinc Mascara!

What is the active ingredient in Blinc Mascara?
Blinc Mascara's active ingredient is an acrylic copolymer.

Should I curl my lashes before or after I use Blinc Mascara?
Understanding that your lashes will always fight back to get to their original form, most oil-paint based mascara's help the process, as the mascara weighs down the curl. If you curl your lashes first, and then apply Blinc Mascara, the tiny tubes that form around the curled lash act like a cast, keeping the curled form longer.  We recommend Lash Curl Heated Eyelash Curler.

Has Blinc Mascara been tested?
Blinc Mascara has been tested by an independent certified laboratory in the United States. The tests were conducted to identify any irritancy potential utilising the MatTek EpiOcular in vitro toxicity testing system, using Good Laboratory Practice principles. The results were definite - Blinc Mascara was given a non-irritating classification. We are also proud to say that Blinc Blinc Mascara has not been tested on animals.


TRADITIONAL MASCARA PROBLEMS

Traditional mascaras are oil-based paints that smudge, run, clump and flake.
A major cause of cosmetic eye irritation is gradual flaking of mascara into the eyes throughout the day - even waterproof mascaras that claim not to flake do to some degree.
Traditional mascaras do not hold well for people with oily skin or those whose eyes tear frequently.
Traditional mascaras penetrate your skin and lashes.
Traditional mascaras dry out too quick, forcing you to throw away product that you paid for but could not use.
Traditional mascaras often hold well or come off easy - but not both, forcing you to compromise between hold and ease of removal.
Most eye makeup removers contain harsh ingredients needed to remove oil-based paint mascaras. The unnecessary rubbing that takes place does not help the very sensitive eye area which is most susceptible to wrinkling.
Upon removal, most mascaras leave a tint or residue behind which builds up on your lashes over time.